Our Story
Wear the Scent.
Wear the Scent
That's not just our tagline — it's the idea our entire brand was built around. We believe that fragrance shouldn't stop at your skin. It should live in your favorite sweater, your bedsheets, the towel you reach for after a shower, your morning routine.
Cashmere Aroma was born from one simple belief: everyday rituals deserve the same olfactory indulgence as the finest perfumery.
Made in Romania, Inspired by Europe's Finest Perfumers
Every Cashmere Aroma fragrance is crafted right here in Romania, in close collaboration with skilled perfumers from countries with centuries of prestige in the art — France above all.
We don't see laundry care or body care as a separate, "lesser" category of scent. That's why we use the same premium raw materials found in fine body perfumes across our entire range — often at a concentration up to 3 times higher than a classic body fragrance, so the story a scent tells doesn't fade before its time.
An Innovation, Not Just a Fragrance
We didn't want to simply make products that smell good. We wanted them to perform.
That's why we developed Timeless Aroma Boost, a first in Romania: a dual-release fragrance technology built into our laundry perfumes. The first layer releases the moment your clothes leave the washing machine, filling the room with an immediate, enveloping scent. The second, held in innovative micro-capsules, activates only once your garments are dry — releasing fresh fragrance every time you touch or wear them. The result: a continuous refresh that lasts up to 12 weeks, from wash to wear.
For fabrics that need more than fragrance, we created Odourco™ — a technology that goes beyond masking and actively neutralizes stubborn odors (sweat, food, mustiness), replacing them with a clean, comforting scent. It's the difference between covering a problem and solving it.
A Full Sensory Wardrobe
What began as a signature line of laundry perfumes has grown into a full range designed to let you wear your favorite scent, however you choose:
- Laundry Perfumes — our founding category, and still our most-loved
- Shower Gels — the same beloved fragrances, reimagined for the everyday ritual
- Body Mists — for wearing your scent throughout the day
- Foaming Hand Soaps — a small luxury for a small daily moment
- Fabric & Textile Perfumes — for curtains, upholstery, and delicate garments that can't go in the wash
- Room Fragrances (Reed Diffusers) — bringing the Cashmere Aroma world into your home
- Perfume Extracts — for those who want the purest, most concentrated expression of a scent
Crafted with Care, Inside and Out
Beyond fragrance, we hold ourselves to a higher standard of formulation: our cosmetic lines are vegan, cruelty-free, gluten-free and free of microplastics, built around COSMOS-certified and HALAL-certified natural ingredients like cupuaçu butter, açai extract, aloe vera and vitamin E.
Our textile perfumes contain no dyes, minimizing any risk of staining your favorite garments.
Where We're Headed
What started in Romania is now travelling further. We're expanding across the EU, bringing the Cashmere Aroma philosophy — indulgence in the everyday, quality without compromise — to homes across Europe. Every new market, every new customer, is an invitation for us to keep raising the bar.
We don't just make products. We make the small moments of your day a little more beautiful. One scent at a time.